About US

Hatchet Overland was founded by three people with a passion for the outdoors. We are developing a variety of products  for those using their Jeep to explore the world. The business is located in Denver, Colorado. Like many people in our state, we are producing a locally made, high quality product that gives us an excuse to get outside.

Good Day at Office
Tacoma water crossing

Ross Williams

Ross grew up in Minnesota, where his primary outdoors adventures were trips to the Boundary Waters Canoe Area mixed in with camping and mountain biking at the North Shore. More recently in Colorado, Ross has enjoyed climbing 14er's and Overland travel.

He has always been mechanically inclined, and has always been able to figure out how to repair almost anything. His favorite off-road vehicle was a '71 Chevy Blazer that he still regrets selling. It was simple and sturdy and pretty much worn out when he bought it. He learned a lot with that truck, replacing the clutch, wheel bearings, u-joints, brakes ect. Moving forward to today, Ross still does most maintenance and modifications to his Jeep.

Ross invented and built the first Hatchet Camper, which is mounted on his Tacoma. He also conceptualized the Jeep Hatchet Camper.


Craig Fisher

Hiking and fishing in Canada as a Boy Scout, Craig Fisher began his lifelong journey as an outdoor enthusiast.   In 1999, Craig purchased his first of 5 Jeep Grand Cherokees. The next several years Craig explored the areas of Northern California, Lake Tahoe, and Oregon until, in 2002, Craig moved to Colorado.  There he continued to use the Jeep GC platform to explore and develop his Overlanding skills.  In 2009, he purchased his first Jeep Unlimited Rubicon Wrangler.  In starting an Overland build, Craig began to learn and understand the importance of quality “aftermarket” products and their role in making Jeep a more capable off-road vehicle.​


Craig Jeep
Bill Samurai

Bill Reeves

As a native Coloradan, Bill grew up enjoying many things the state has to offer. He enjoys mountain biking, big game hunting, hiking, sailing, off-roading, and adventure travel on his motorcycle. Over the years he has owned an both an International Scout and Travel-all, and a '93 Land Cruiser.

Bill is a mechanical engineer with more than twenty years of experience with advanced composites and electric vehicles. He has been the lead engineer on a wide range of transportation related projects, including:

Mobility Cubed World Bus - a "last mile" mid size electric bus.
Proterra, a 35 foot long electric bus.
Swift Tram - an elevated mass transit solution.
Boulder Electric Vehicle - an all electric delivery vehicle.
All of these projects featured all composite body structures.

Aside from vehicles, Bill has done composites engineering for projects ranging from a wind turbine nacelle to a wine decanter. He also did a short stint with EarthRoamer. Bill is on our Board of Directors, and is our technical advisor.